Speakers
Dr. Xu He
Alcohol Talks (1 Day Only)
Partner & VP
RHIZOME CONSULTANCY
Ph.D. Sociology, Fudan University;
MSc. Management, Wuhan University;
Visiting Fellow, Harvard-Yenching Institute;
Over 12 years of experience in cultural strategy, innovation and branding strategy;
Years of expertise in social changes and generation shits, provide cultural strategy for leading brands, T-mall, Unilever, Adidas, Budweiser, Chanel, etc.
Event Introduction
Alcohol Talks (1 Day Only)
· 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Reconstruction of People, Product & Place
Alcohol Talks (1 Day Only)
· 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Reconstruction of People, Product & Place
14:50
[Panel Discussion] Reshaping the People-Product-Scene of Alcohol Consumption
1、What scenarios would make contemporary young people want to initiate a drink?
2、In these scenes, what kind of products can be selected?
Justin Guan, founder of INS Park, a new landmark in Shanghai's nightlife, and Neil, founder of BLUE DASH, a new drink brand that continues to grow sales by 200% year-on-year in the first half of 2023, will share their insights and practices with us.