In 2023, the pace of consumption recovery continued, but as Heraclitus said, "No man ever steps in the same river twice," implying that we are increasingly realizing that consumption recovery is not simply about "returning to the past"; a new era of consumption has dawned. Amidst this subtle transformation, beverages have delivered remarkable performances, showing notable growth across various subcategories of the food and beverage industry. The current high growth signifies fiercer competition—demanding more forward-thinking breakthrough strategies, superior products, faster pace of innovation, and more refined channel strategies. The FBIF2024 Drink Talks will share insights into the future trends of beverage innovation from perspectives such as product innovation, brand enhancement, and channel evolution.