Jing Gao, the founder and CEO of Fly By Jing is a chef, entrepreneur and a globally-renowned expert on Chinese cuisine on a mission to bring uncensored Chinese flavors to the table. Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen, and has been credited for revolutionizing Chinese food in America and heralding a new era of flavor. Her work has been featured in the NYTimes, BBC, CNN, Fast Company, Fortune, and more. She’s the founder of an award-winning modern-Chinese fast casual restaurant in Shanghai and prior to her career in food, she worked in Brand Management at P&G and led Product Marketing and Strategic Business Development for Blackberry and frog Design.
4.2H - Hall A2
A Chinese chili sauce brand that was founded in 2018 by a girl from Chengdu took the U.S. market like a whirlwind. This is Fly By Jing. Fly comes from "fly restaurants" or hole-in-the-wall restaurants in Chengdu, and Jing is the given name of the founder Jing Gao.
Sold at USD 17 per jar, Fly By Jing quickly takes off in the mainstream U.S. market under selling points like "100% natural & additive free" and "chili for royal families in the old times". Contextual digital marketing, DTC website, and physical retail through Whole Foods, Target, and Sprouts have pushed the sales of FBJ to USD 10-million scale, covering over 4,000 physical stores and bagging USD 12 million Series B funding this year.