Speakers
Kelly Chen
Associate Director, BASES
Nielsen China

Master of Business Administration (MBA) at Fudan University.
Engaged in market research for 15 years, she has both qualitative and quantitative insights and the ability to view and analyze problems from different perspectives. She has unique insights in consumer behavior, brand value, market strategy and other fields.
Cooperated industries include but not limited to: FMCG, strategic consulting, home appliance furniture, medicine / health care, education, construction, catering, real estate, etc.