Shen Yueren, the founder and CEO of Taste Matters, which was founded in August 2020, and is determined to be a composite seasoning product company for the younger generation. Before the establishment of the company, Yueren was the head of business of key customers and cutting-edge brands of Food&Beverage BU in Pinduoduo, and was in charge of introducing key customers and high potential new brands in the industry to carry out strategic cooperation with Pinduoduo. Before that, Shen yueren was in charge of trade marketing of Nestle infant nutrition BU and introduced Gerber's official cross-border business into China market. Yueren has a bachelor degree in Food Science from UC Davis.