Houge, aka Monkey King in Chinese, is the founder of WinWin Network. WinWin Network is his new startup with its mission to become the new standard for retail measurement service in FMCG industry, China’s ‘Nielsen’. His previous startup was a popular price comparison tool and acquired by Alibaba.

Houge got his M.S. from University of Washington at Seattle, B.S. from Tsinghua University. He is also an alumnus of Cheung Kong Graduate School of Business.