Cyber DAFU, real name Fu Lu, is the founder of 2G3 Consulting, a leading AI marketing influencer, and a seasoned operator behind consumer brands worth tens of billions since 2016. She is also a lecturer at Chaos Academy. With prior roles at several Fortune 500 companies and high-profile enterprises, she has served as Brand GM at COFCO Wines & Spirits and Jiangxiaobai, and held director positions at Mars and Procter & Gamble.
Ms. DaFu is committed to the mission of "rebuilding marketing through AI." She pioneers the deep integration of AI with brand marketing scenarios, aiming to empower enterprises by reinforcing their internal marketing capabilities and driving AI-powered transformation. Her unique hands-on expertise enables businesses to swiftly diagnose challenges and enhance team performance. Moreover, she leverages AI tools to significantly boost marketing productivity.
Her acclaimed course, "AI for New Brand Marketing," thoroughly explains brand strategy while incorporating practical AI skills. It has been adopted by dozens of top-tier enterprises, including Procter & Gamble, Yili, Coca-Cola, Kans, Novo Nordisk, Nanfu, Moutai, Red Star Erguotou, Gujing Gongjiu, Shede, and RELX.
If there's one word to describe the role of AI in the food and beverage industry, it's "efficiency."
While major corporations like Coca-Cola and Nestlé have integrated AI into their operations, many small and medium-sized enterprises still find digital transformation to be a costly and time-intensive challenge.
Key questions remain:
· How effective are AI applications in food innovation?
· What resources are needed to build an AI-powered model?
· How can AI better "understand" consumers?