Meituan Instashopping, as an on-demand retail platform of Meituan. As of August 2023, 70% of the brands who've entered business cooperation with Meituan have doubled their GMV within the past year. With the new trend of "In 30 minutes, everything at your doorstep.", how can a brand improve brand exposure and product deliverability ? How to make reasonable sale and improve the consumer experience? Last year, Meituan Instashopping responded to these asks by releasing the "FAST Instant Retail Brand Management Principles" to helps brands seize new opportunities and realize substantial growth.
Lay’s, in partnership with Meituan Instashopping, launched a late-night snack product, driving 50%+ user growth and 1.6x higher conversion rates. Suntory's "Suntory Brand Day" boosted its water category ranking from 15th to 2nd. Mondelez’s workplace afternoon tea campaign increased transactional users by 60%+ and GMV by 200%+. Scenario-based marketing is now essential for brands, but how can they accurately identify needs, craft effective strategies, and measure results? How does Meituan Instashopping support brands in refined, omnichannel operations?