Ms. Yu Fu serves as Head of National Food & Beverage Industry at the bilibili Marketing Center，mainly responsible for business cooperation and marketing innovation within bilibili for clients in the food, beverage and alcohol sector. This includes developing content strategies, planning resource allocation, and integrating the ecosystem effectively.
Prior to joining bilibili, Ms. Yu Fu held positions at Tencent and Kuaishou, where she gained extensive experience and insights into the dynamics of both long and short video formats and platform engagement strategies. Additionally, she has led and planned numerous classic brand marketing campaigns. With a well-established methodology for focusing on communication and marketing at different stages of a food and beverage brand's lifecycle, she is well-equipped to facilitate the mutual growth of brands and the platform.
In a fragmented media landscape where consumer attention is increasingly diluted, food and beverage brands face the challenge of forging deeper connections with younger audiences. The shared mission is clear: make marketing more focused and effective. Today, over 100 million young people spend a third of their leisure time on Bilibili. What captures their attention? What do they love? What drives their consumption? The answers form the foundation of impactful brand marketing. On Bilibili, it’s creative, emotionally resonant content that wins hearts—and builds true emotional gravity for brands.