Bruno is a Brazilian designer and after 8 years leading Design for Nestlé food brands now leads Global Design for pain relief brands at Haleon. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding, creative direction and strategic design leadership.
With vast experience leading major brands that range from Beauty care to Food&Bev, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build distinctive and long-lasting brands. Now in the health care universe faces the challenge bring more humatity to everyday health through the power of design.
As health becomes a growing priority, consumers are increasingly clear about what defines "good ingredients" and "good products." Yet, packaging often relies on exaggerated claims and vague marketing, creating an information bubble that erodes trust and loyalty.
To reconnect with today's health-conscious consumers, especially in the healthcare space, brands must embrace five human-centered design principles—moving from treating people as patients to understanding them as individuals. In a world of AI-driven emulations, filters, and replicas, design should be instinctive—like a breath, like a heartbeat. Only by communicating with honesty, transparency, and emotional clarity can brands deliver health experiences that feel both real and reliable.