
Jason Yu is a seasoned expert in consumer insights and media marketing, with nearly 30 years of experience in industry research and consulting. He currently leads the overall operations and management of CTR Market Research. Having worked extensively in China, the UK, and across the Asia-Pacific region in market research and strategic consulting, he draws on a wealth of domestic and international experience to help clients achieve sustainable growth and innovation breakthroughs. Jason also serves as Chairman of CSM Media Research and Executive Vice President of the CTR Media Convergence Research Institute.
Against the backdrop of geopolitical shifts and increasing market fragmentation, Chinese companies are moving from “product export” to “capital export” in their globalization journey. However, post-merger challenges—brand integration, cultural alignment, and supply chain restructuring—remain significant hurdles. Compared to global giants like Nestlé, Coca-Cola, PepsiCo and Mondelēz, who have honed their “capital + operations” dual-engine capabilities through a century of M&A, how can companies avoid the trap of peaking at acquisition? How can they turn acquisitions into sustainable growth engines instead of financial burdens?
This dialogue will focus on:
• The difference in M&A logic between Chinese and Western companies
• The "soft barriers" to successful integration
• Unpacking the hidden methodology of cultural compatibility and talent retention
• New rules in a shifting geopolitical landscape
• The possibilities for a uniquely Chinese answer