Previously held positions at Tsingtao Brewery Group, Uni-President Enterprises Corporation, Yili Group, and Alibaba Group. With over a decade of deep expertise in the FMCG (fast-moving consumer goods) industry, he possesses extensive frontline operational experience and management expertise. Skilled in leading major projects involving mergers and acquisitions, restructuring, and business integration.
Leyuan has been dedicated to the juice industry for 27 years, operating three brands: Leyuan , Lingduguofang, and Guoshumijue. As an integrated production and sales enterprise, it provides full-chain supply chain services to meet comprehensive needs across all scenarios—including juices, fruit-and-vegetable blends, and juice-based beverages.
In the first quarter of 2024, juice sales in China increased by 20.8%, with spending by young consumers born in the 1990s on pure fruit and vegetable juices and functional beverages rising by 16%, significantly outpacing the overall market growth. Leveraging its 26 years of experience in the fruit beverage industry, Leyuan Health remains highly optimistic about the fruit and vegetable juice sector. Beyond its highly sought-after "DL" 50% and 100% juice series—so popular that a purchase limit policy was implemented in collaboration with Pang Dong Lai—Leyuan Health operates three major brands: Leyuan Beverages, Zero Degree Fruit Workshop, and Fruit & Veggie Secrets, covering categories such as blended fruit juice drinks, NFC juices, and fruit & vegetable juices. As the market shifts toward functionalization, how can the combination of fruit and vegetables drive growth through functional ingredient synergies? Perhaps Leo Zheng, Vice President and General Manager of the Marketing Center at Leyuan Health, can offer some insights.