Mi Ou has worked at various internet giants for many years, leading multiple core businesses. He has in-depth insights and experience in consumer demands, brand marketing, and corporate strategy. He now serves as the general manager of Xiaohongshu FMCG Division, overseeing commercialization efforts across multiple industries including maternal & child care, pet care, health & wellness, food & beverages, and food service industries.
In an era of market uncertainity and increasinly cautious consumer decision-making, how can F&B brands break through the traditional traffic-driven marketing to achieve high-quality growth? The answer lies in Xiaohongshu. As the go-to plaform for gourmet inspiration for over 300 million users, we have an integrated marketing solution for F&B brands proven by various leading players. We will showcase how brands can leverage Xiaohongshu's unique community ecosystem and its full-suite of marketing products covering full-chain of marketing demands that enable brands to spark consumer demands, influence purchase decisions, drive omni-channel sales conversion, and nurture brand reputation - ultimately to maximize the long-term ROI.