Mr. Huang Xin has extensive experience in e-commerce design and has led the establishment and growth of e-commerce design teams for multiple brands to the forefront of the industry. In 2016, he was responsible for building the online design team for Xianfeng Fruits, providing visual support for online third-party platforms and visual interaction for the App, and establishing the brand's online visual VI system, which supported the business sales to multiply. In 2019, he was in charge of e-commerce visuals for several brand projects including Starbucks, Logitech, and NetEase Youdao, promoting the 3D motion effect of internal visuals for 3C category stores, and both visual ratings and sales data were recognized by the brands. In 2022, he joined Bai Xiang, taking on the responsibility for the brand's online channel visual and product design. The team focuses on innovative design to enhance brand value and visual experience. Through diverse marketing campaign visual support and internal AIGC technology, the brand has stood out in the market competition.
For many legacy brands, winning over younger consumers is both a challenge and an urgent task. Founded in 1997, Baixiang Food—a beloved Chinese instant noodle brand—is making a bold comeback with creativity at its core. From playful product names and regional slang on seasoning sachets, to innovative structural designs, daring color palettes, and crossovers with popular IPs, the brand is crafting a unique personality for each product. Join us to explore how fresh humor, cultural relevance, and visual storytelling in packaging can breathe new life into a traditional brand.