Yunzhi Ren, Vice President of WinWin Network, holds a Master's degree in Economics from Peking University. With 20 years of experience in project consulting and key account services, he joined WinWin Network in 2021. By integrating various research methods and tools, he has enriched the product service matrix and unlocked the value of data. He assists FMCG companies in understanding market trends, seizing product innovation opportunities, and formulating differentiated marketing growth strategies. His clients include well-known brands such as Chi Forest, Eastroc Beverage, Orion, and Dali.
As market competition intensifies, offline retail is caught in a sweeping “low-price storm,” where price-performance has become the default play. But this singular focus is putting mounting pressure on retailers, brands, distributors, and service providers across the board.
Is price-performance truly the only path forward?
Drawing on extensive data, WinWin Network reveals that many brands are breaking through by tapping into health-driven positioning, upgrading ingredients and processes, and innovating in flavor, format, and packaging. These strategies are not only winning consumer favor—but also opening up more resilient pricing structures and premium potential.
Backed by its nationwide offline retail monitoring network, WinWin Network will share forward-looking insights into emerging retail dynamics, and uncover how leading brands are using data to sense shifts and stay ahead of the curve!