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Nan Zhang
Marketing Talks
Partner & Co-Founder
BrandPal

Serial Entrepreneur in the Internet Industry

Nan Zhang brings a decade of experience in content marketing and excels as a versatile operator in brand globalization and content-driven e-commerce.

Leveraging top-tier platform and brand connections, alongside a vast network of influencers and creators, he has demonstrated exceptional leadership in managing domestic and international teams of over 200 members. His strategic vision and operational expertise have driven success across various projects.

The brands he has collaborated with include Xiaomi, E-PAL, PSYLOS1, BetterAlt, Shopper+, Kaalixto, and Dpow, with a cumulative transaction volume (GMV) exceeding $10 million.


Event Introduction
Marketing Talks
 · 05/09 (Day 2)
Growth and Beyond Growth
Digital-driven Growth
09:05
[Overseas Social Media] Taste Buds and Screens: The Art of Building Food and Beverage Brands on Social Media

How can brands capture and sustain consumer attention on Instagram, TikTok, and YouTube through visual content, interactive campaigns, and UGC? This session explores how F&B brands can blend product appeal with social storytelling to create memorable experiences.

Featuring BrandPal, TikTok’s 2024 auction champion and official live commerce training agency, this session will provide actionable insights on crafting effective social strategies, enhancing brand engagement, and driving long-term growth.

Link to agenda