In 2011, he was appointed General Manager of Beetle Company, where he built the product development and operations system from the ground up, leading a team of nearly 1,000 people and establishing a marketing network with over 100,000 retail terminals.
Since 2017, he has been engaged in the food toy industry and founded the Kakafan brand.
With deep insights into both domestic and international food toy markets, he champions the concept of “integrating play with food”, blending anime IPs with snack products and incorporating engaging elements such as collectible cards and blind boxes. His goal is to create food toy products that deliver high emotional value and exceptional quality-for-price to consumers.
In today’s economic climate, value for money has become a key consumer focus. ACGBOX exemplifies this by integrating popular IPs with food, enhancing perceived value and driving sales. For instance, its Crayon Shin-chan Choco Stick saw a 142% growth in six months. Beyond shopping, consumers engage, share, and deepen brand loyalty.
How can IP and food synergy create a 1+1>2 effect to further amplify value perception? What are the key considerations in shaping a value-driven brand mindset?
(Resource: ACGBOX)