Under the impact of health-conscious consumption trends, "sweetness" is gradually becoming a burden. How can the traditional candy market find growth breakthroughs amid declining demand? As one of the largest candy companies in the U.S., boasting 22 iconic brands such as Nerds, Jelly Belly, and SweeTart, Ferrara refuses to settle for the status quo. Instead, it is committed to reinventing candy with fresh and innovative twists. With its strong innovative DNA, Ferrara elevated the classic Nerds brand to new heights. By creating Nerds Gummy Cluster—a soft gummy ball coated with crunchy pieces that delivers a delightful combination of textures and flavors—Ferrara achieved a legendary leap in sales, growing from $40 million to $800 million in just six years, a remarkable 20x increase. In this session, we will delve into Ferrara's innovative practices and explore how meticulous attention to detail can breathe new life into classic candy brands.