With over 30 years of experience spanning agencies, client-side leadership, and entrepreneurial ventures, Nuno Alves is a seasoned expert in brand design and creative strategy. He formerly served as Global Brand Design Director at Restaurant Brands International (RBI), leading creative initiatives for iconic brands like Burger King, Tim Hortons, and Popeyes. His expertise spans Luxury Hospitality, F&B Concept & Experience Design, FMCG, Packaging, and Shopper Marketing Campaigns, consistently delivering transformative solutions that blend cultural insight with innovation.
Having worked across Europe, the Middle East, and Southeast Asia, he excels at leading diverse culture teams, fostering collaboration, and implementing scalable design systems.
A recognised thought leader, Nuno Alves has authored Packaging Design as well as Shopper Marketing POSM Playbooks, judged top creative awards, and developed award-winning campaigns—including Coca-Cola’s groundbreaking OLED packaging for its Star Wars. As a speaker at industry-leading events, he is passionate about shaping the future of branding through innovation, strategic leadership, and human-centred design.
In today's fast-moving market, where consumer trends shift overnight, brands must develop the ability to respond with speed and precision. With over 30 years of experience in brand design and creative strategy, Nuno Alves has led design for global powerhouses including Coca-Cola, Burger King, and Tim Hortons. In 2024 alone, he successfully delivered 170 design projects—a testament to his approach to Agile Design.
How can brands leverage agile workflows, cross-cultural collaboration, and modular design systems to ensure fast, consistent execution across diverse markets? Drawing from both strategic thinking and hands-on experience, Nuno will share how design can evolve from pure aesthetics to system thinking—helping brands thrive under pressure and lead in an era of rapid change.
The AI wave is sweeping through the creative industry. Some say it will revolutionize how designers work, enabling rapid creation of high-quality outputs. Others believe that truly moving ideas can only come from human inspiration and lived experience.
In this debate on the future of creativity, two top designers will go head-to-head in a battle over creative ownership: AI or Human? Is AI an opportunity or a threat? Do you trust the precision of algorithms—or the intuition of people?
The showdown is about to begin. Whose side are you on?