As a new-era entrepreneur, Louis co-founded New Can (Chongqing) with three partners in 2017, becoming a "self-made CEO".
As a consumer goods visual strategy expert with 9 years of strategic practice in food, footwear and apparel sectors, I have been continuously optimizing visual strategies. During the early stages of New Can, Louis led the company's growth as a co-founder, serving as visual strategy consultant for projects including Three Squirrels , Hsu Fu Chi, Want Want, Jin Zai, Gaofan, Eral, Bosideng, Anta, and Miiow.
Based on long-term in-depth research and practical work, Louis and the New Can team conducted comprehensive POSM (Point of Sale Materials) research on Chinese consumer goods, released the "Snack Food POSM White Paper" 1.0 & 2.0, filling the theoretical gap in domestic POSM studies. The team proposed the AIEA model, providing brands with an operational guide from strategy formulation to implementation, helping brands gain competitive advantages.
When international brands enter the Chinese market, in addition to product localization, developing a channel strategy that aligns with the unique characteristics of the Chinese market presents a significant challenge. Whether a brand succeeds depends not only on the adaptability of the product itself but also on the precise layout of its channels.
· Why do many foreign brands struggle to stand out in the Chinese market?
· How can channels be selected and laid out strategically based on the product strategy?
· What successful cases can offer valuable insights?
With the "Three-Step Operation Method" brought by NEW CAN, combined with real-life cases, we will reveal how to transition from strategy to execution and help brands break through in the channel. If you're also struggling with how to quickly capture consumers' attention in a competitive market, come and join us for an in-depth discussion!