Mr. Yuhu Zhang is the founder and COO of the top integrated marketing agency of rednote. He has accumulated profound experience and project expertise in promoting rednote marketing and achieving deterministic business growth.
He founded BUXI in 2020, which as the first integrated marketing agent on rednote, led the creation of new marketing methods such as KFS strategy and Reverse Funnel Model. Oriental Leaves, Seafood From Norway, Weilong, Atour Planet, Colgate and Unilever, all of which are the full case agency by BUXI, have achieved rapid growth through rednote. Due to the above viral cases, BUXI has won authoritative awards in the advertising industry, such as ROI Awards, Rednote Seed Awards, and Top Digital Innovative Marketing Awards.
In recent years, China’s food and beverage industry has experienced rapid growth and structural transformation, emerging as a significant force in the global market. With evolving consumer preferences and a rising focus on health-conscious choices, Chinese brands specializing in tea-based beverages, functional foods, and specialty snacks have gained traction both domestically and internationally, showcasing the unique appeal of Chinese culinary culture.
However, in an era of global economic integration, Chinese F&B brands face new challenges in their international expansion. Cultural barriers, strict market entry regulations, fierce global competition, and varying food safety standards all pose significant hurdles. As these challenges continue to shape the global landscape, it is crucial to explore breakthrough strategies and collaborative solutions that will drive the sustainable internationalization of Chinese brands.
The "Breaking Barriers & Winning Together: A New Era for Chinese Food & Beverage Brands Going Global" roundtable will bring together industry leaders to analyze the current landscape, exchange insights, and chart new paths for Chinese brands to thrive on the global stage.