Specializing in overseas brand marketing strategy & execution
Providing consulting & training for global market expansion, including North American retail entry strategies
Former:
GM of Marketing & Brand Center at a listed company
Marketing Director at a Series C+ tech startup
10+ years in marketing & brand management
Guest Lecturer at:
Sun Yat-sen University (School of Management, School of Journalism & Communication)
South China University of Technology (MBA Program)
Guangdong University of Foreign Studies (Business School MBA)
Jury Member:
Huxiao Awards (China’s top digital marketing awards)
DMT Digital Marketing Talent Certification Committee
In recent years, China’s food and beverage industry has experienced rapid growth and structural transformation, emerging as a significant force in the global market. With evolving consumer preferences and a rising focus on health-conscious choices, Chinese brands specializing in tea-based beverages, functional foods, and specialty snacks have gained traction both domestically and internationally, showcasing the unique appeal of Chinese culinary culture.
However, in an era of global economic integration, Chinese F&B brands face new challenges in their international expansion. Cultural barriers, strict market entry regulations, fierce global competition, and varying food safety standards all pose significant hurdles. As these challenges continue to shape the global landscape, it is crucial to explore breakthrough strategies and collaborative solutions that will drive the sustainable internationalization of Chinese brands.
The "Breaking Barriers & Winning Together: A New Era for Chinese Food & Beverage Brands Going Global" roundtable will bring together industry leaders to analyze the current landscape, exchange insights, and chart new paths for Chinese brands to thrive on the global stage.