Social commerce is experiencing rapid growth worldwide. With its unique combination of social interaction and convenient shopping experiences, it continues to attract an expanding base of consumers. According to data from Statista, the global social commerce market is projected to reach USD 688 billion in 2024, reflecting a 20% year-on-year increase. By 2028, the market is expected to grow by another 57%, surpassing USD 1 trillion in value, with an estimated 2.5 billion users globally.

Among all platforms, TikTok has emerged as a go-to destination for food and beverage brands, thanks to its ability to attract high-value users and deliver exceptional category conversion and transaction rates.

In this session, we will explore the following key topics:

1. An overview of the food and beverage landscape within content-driven e-commerce channels;

2. Emerging global trends in the F&B industry through the lens of content commerce;

3. How brands can leverage content commerce to unlock a new wave of high-growth opportunities.