Editor-in-Chief of business media Narrowcasting & Host of the business podcast "A Quick Narrowcast". Lele Shao joined the media industry in 2016 and have been engaged in business report for over eight years. She is proficient in business report and mainly focus on Internet platforms, E-commerce, Retails, Brands.
The growth path of Songxianxian has not been smooth, encountering numerous setbacks and challenges. In 2021, founder Zihan Yi sold her property and raised 20 million yuan to collaborate with several MCN agencies for live-streaming sales. However, due to the agencies' failure to fulfill their obligations, the company was on the brink of collapse. Faced with this adversity, Zihan Yi personally led the team and directly collaborated with influencers to rebuild sales channels. Through relentless efforts, by 2023, Songxianxian ranked first in the seasoning category on Douyin, the chicken essence category on Tmall, and the chicken essence category on JD.com, with annual sales surpassing 800 million yuan.
However, with the increase in similar products in the market and intensifying competition, Songxianxian began facing even more challenges: How to maintain its leading position in the fierce market competition? How to continuously innovate and meet the ever-changing demands of consumers? In this session, Zihan Yi will deeply explore the strategies of "self-rescue" employed by Songxianxian through these setbacks, as well as her thoughts and growth as a business leader when facing challenges.
At the FBIF2024 forum, Mr. Hu captivated the audience with his extensive experience in overseas expansion and engaging storytelling. In recent years, numerous enterprises have established international business departments, actively venturing into overseas markets, marking a new milestone for Chinese fast-moving consumer goods (FMCG) brands going global. Mr. Hu stands out as one of the first senior executives to personally engage in this endeavor. By conducting on-site market research, directly liaising with local businesses, experimenting with various market entry strategies, and recruiting local teams for operations, he has accumulated a wealth of hands-on experience.
In this Foodtalks live interview, we will delve into Mr. Hu's practical experiences in formulating and executing globalization strategies, sharing insights and strategies for overseas market expansion. Our goal is to assist more business leaders and practitioners in navigating the path of globalization with greater stability and success.