William Huang graduated from Sun Yat-sen University and has over 24 years of experience in the FMCG industry. He has worked for renowned companies such as Johnson & Johnson China Consumer, Vita-soy, and Bimbo China.
Throughout his career, he has held various sales roles, including over 10 years of senior management experience : As the sales head of Vita-soy Mainland China, led to achieve the highest sales record since the company entry into the mainland market. As Sales head of Grupo Bimbo China, he led the RTM transformation plan in 2023, successfully steered the business back to high single-digit growth.
The Era of Channel-Driven Customization: How Can Brands Win the Next Product Battle?Retail channels are no longer passive distributors—they are awakening, actively demanding differentiated products from brands. Whether it’s traditional key accounts (KA), convenience stores, e-commerce, interest-driven commerce, or emerging membership stores, the consumer demographics, consumption scenarios, and price segments behind each channel are undergoing rapid transformation.
How can brands break free from a one-size-fits-all approach and truly understand the underlying logic of "channel-driven product innovation"? Channel customization, scenario-specific offerings, and price restructuring—those who move first will seize the next growth frontier. Oatly is pioneering this shift by collaborating with various retail channels—convenience stores, supermarkets, cafés, and membership clubs—to introduce tailor-made concept products. For the first time, these innovations will be unveiled on-site, offering an immersive experience of how the same oat-based product can unlock endless possibilities across different consumption scenarios.