Bachelor’s degree in Finance from the University of Queensland, Australia, with a strong passion for sports, fitness, and nutrition.
In 2015, founded Black Ant E-commerce, which has achieved annual revenue of several hundred million RMB and has provided services for numerous well-known international brands such as Swisse, Blackmores, and Sukin.
Specializes in brand building and international market operations for health supplements and nutritional products.
In the process of many Chinese brands entering overseas markets, Fly By Jing has successfully broken cultural barriers and gained rapid popularity through its unique brand marketing strategy. Unlike many brands that choose to sell in Chinese supermarkets, Fly By Jing boldly placed its products on the shelves of mainstream American supermarkets, now reaching over 12,000 retail stores, including Whole Foods, Target, and Walmart. Fly By Jing's success is no coincidence. Its fashionable and modern packaging design, effective social media content marketing, and successful omnichannel marketing strategies, along with bold expansion into mainstream retail channels, are key to its ability to stand out.