Mr. Charlie Pu joined Tetra Pak in 2004 and had held positions such as Key Account Manager and Key Account Director. In 2016, he was appointed as Director Sales Management, Greater China, mainly responsible for business strategy deployment, digital CRM set-up, and optimization of business process and customer management system in Greater China. Since 2019, Charlie has served as Commercial VP for Greater China, with overall responsibility for East China mainland, Hong Kong and Taiwan.
Charlie has rich experience in sales and marketing, business strategy, customer management and team management, and has been highly recognized with different awards, such as Best Team Award, Best Project Team Award and Best Innovation Award, etc.
The Era of Channel-Driven Customization: How Can Brands Win the Next Product Battle?Retail channels are no longer passive distributors—they are awakening, actively demanding differentiated products from brands. Whether it’s traditional key accounts (KA), convenience stores, e-commerce, interest-driven commerce, or emerging membership stores, the consumer demographics, consumption scenarios, and price segments behind each channel are undergoing rapid transformation.
How can brands break free from a one-size-fits-all approach and truly understand the underlying logic of "channel-driven product innovation"? Channel customization, scenario-specific offerings, and price restructuring—those who move first will seize the next growth frontier. Oatly is pioneering this shift by collaborating with various retail channels—convenience stores, supermarkets, cafés, and membership clubs—to introduce tailor-made concept products. For the first time, these innovations will be unveiled on-site, offering an immersive experience of how the same oat-based product can unlock endless possibilities across different consumption scenarios.