Agenda
Category:
All
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Pack Talks
Start Ups
Marketing Talks
Channel & Supply Chain
Ingredient
Plenary Session
Date:
All
12.22
 (Day 4)
12.23
 (Day 5)
Start Ups
· 12.22 (Day 4)
Start Up, Stand Out
Insights into 1%
10:00
A New Startpoint for Category: Grasp Real Opportunities in the Heated Market

The fervor in the new consumer market has spawned several promising categories with potentials to become a hundred billion market. How to distinguish between trends and fads, identify the real demand and realize the real market potential? How to really create new things instead of innovate only because you want to innovate? The emergence of ‘new species’ is bound to be accompanied by controversies and questions. How to define the category to help educate the market?

Start Ups
· 12.22 (Day 4)
Start Up, Stand Out
Startup Groundwork
10:30
[Panel Discussion] How to Develop the Next Popular Product After the First 'Hit'?

Being sensitive to the little happiness in daily life that may trigger micro-innovations, and dare to imagine when setting long-term goals; how can startups define their "category-relating zones" to develop an appropriate product matrix? How to consolidate and better utilize the advantage of your best seller? 

14:00
[Panel Discussion] Founders' Thoughts: How to Make the Organization Backbone of Brand Development?
14:45
[Panel Discussion] Stay tough, Resist risk: How Do Startups Survive?

Sagging economy, deceleration of capital market, repeated outbreaks...There are still many uncertainties in the changing market environment. In adversity, daring startups choose to rise to the challenge of the team's original intention, strategic willpower and fighting force.

Start Ups
· 12.22 (Day 4)
Start Up, Stand Out
Branding & Growth
15:30
Building A Brand Takes More Than Planting A Desire of Possession

When the one-time popular joke, which goes "5000 entries on The Little Red Book + 2000 entries on Zhihu + top livestreamers = prototype of a new brand", cools down, it signals that it is time to think calmly about how to build a brand.

For new brands to stand out, touching the bottom of people's hearts is more important than just taking over their attention for a while. Building a brand is like growing a tree. The roots must take hold before branches become strong and leaves green.

16:00
The Way of Breaking the Hyper Competition in Douyin, Reaching the New Growth Point
16:45
Warm-Up
Start Ups
· 12.23 (Day 5)
Start Up, Stand Out
Supply Chain & Channel
10:00
Brand Upgrading - Supply Chain Construction Comes First

When consumers are having constantly evolving demands, exploring deep into the supply chain is a necessary tactics after the 0-1 stage. Achieving product innovation relying on improved supply chain and creating closed-loop supply chain system is the only way to achieve a long-life brand.

10:30
From Screen to Shelf, Make Products Close to Consumers

Every consumer reach is a "date" with him/ her. In the omni-channel era consumers seem to be everywhere and very discrete at the same time. Most new brands take off online and yet cannot circumvent the step of presenting themselves physically to consumers via offline channels.

  • How to pick the channel for the first strike and develop business offline?
  • How to create WOW consumer experience?
  • How to break the siege of traditional, time-tested brands and win a solid foothold in the battle for shelf space?
11:00
[Panel Discussion] Enhance Differentiation from the BEGINNING

Consumers are gaining deeper and more professional knowledge about good products. In front of shelves, an increasing number of consumers read ingredients list and nutrition facts. On the Internet, there is more professional interpretation and discussion.

Less fancy marketing gimmicks, more genuine value, and build a moat of differentiation from the source. First-rate ingredients from the world, healthier substitutes, special processes, functional ingredients, anything else we can do to innovate from scratch? 

14:00
[Panel Discussion] Co-create Supply Chain Ecosystem - Big Energy from Small Synergy

One of the early-stage challenges of start-ups is that product innovation is often restricted by traditional supply chain or manufacturing system. The new era requires a supply chain that supports small batches, fast iteration, and higher agility.

- How do start-ups look at balance among quality, efficiency, and manufacturing capacity?

- How do start-ups look for partners, integrate resources and make a greater impact with the best combination?

- Is there any new collaborative practice between suppliers and service providers?

14:45
Key Takeaways From Coca-Cola For Chinese Challenger Brands

For startups looking forward to becoming the next "Coca-Cola", there is still a long way to go. They strive to break the predicament of homogeneity, but the uniqueness of the product and the popular taste is difficult to balance. After the early burst of acceleration, the profitable business model has not yet matured. Expensive marketing and channel costs make it more difficult to reach consumers.

The process of building a brand is tough, how did Coca-Cola stay popular all over the world for more than 135 years? Hopefully there are some key takeaways from Coca-Cola's experience for Chinese emerging brands

Start Ups
· 12.23 (Day 5)
Start Up, Stand Out
New Exploration
15:15
[Panel Discussion] The New Brands of 3R Food, How to Make Consumers Easily Become Cooking Master?

Far more than meeting the needs of busy white-collars and kitchen novices to eat well and cook more easily, 3R food has also become a good helper in three meals for consumers who are quarantined in home because of the lasting epidemic. It is expected that C-end 3R food will become more homely and of high quality in the future.

- In the product development, how to achieve differentiation and develop popular products?

- In the supply chain, how to continuously improve the quality and richness of product?

- In the channel, how to layout to improve the convenience of purchase and repurchase?

16:00
Explore the Innovative Ecosystem in the Future

"Self-reliance" is no longer enough to keep up with the new consumption era. "The complementary model of technology and ideas" has built a co-creation ecology and become popular. 

How does Nestlé select partners for its R&D accelerator in China? How can the collaboration model between the big players and the startups stimulate innovative ideas? And what kind of new ecology of innovation will be built in the future?

16:30
Wrap-up