Tim Liu
Head of Brand Operation
Meituan Instashopping

Tim Liu, Head of Brand Operation & Development at Meituan Instashopping (Meituan on-demand service), Former Global Category Director, eCommerce Sales General Manager at P&G. With 16 years of experience in P&G, he deeply understands the demands and expectations of retail brands in the process of market development. 

Under Tim's leadership, Brand Operation of Meituan Instashopping continued to deepen category development research, stimulate the dual strength of Meituan platform and brands.

By his experiences and insights of category management and resources from Meituran, he is committed to leading brands to breakthrough in today's rapidly changing retail market.