Company Website

N/A

Company Introduction

Qoka, the pioneer of hard seltzer category, is committed to bringing consumers a happy drinking experience. Its innovative rich taste and refreshing bubble taste, as well as 0 sugar, 0 fat, 0 purine healthy formula, provides the young generation with a good choice of new wine without burden. "Get High, Drink Qoka", Qoka is becoming a new social trend among a new generation of young people, leading to a more pleasant, cool and attitude lifestyle. At present, Qoka had obtained strategic investment from ByteDance, GSR Ventures, Matrix Partners China, Coatue, Crystal Stream Ventures, Tencent co-founder Zeng Liqing, Cue Holdings, etc., and repeatedly won the top of Tmall soda wine list. Qoka continues to lead the track of hard seltzer.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年5月

Target Consumer

Z世代

Weight/Volume per Pack

350毫升

Price per Item

9.9元/罐

Storage requirements

常温储存

Marketing Area

中国大陆

Distribution Channels

线下（餐饮、夜店、酒吧、KTV、超市便利店等）+线上（天猫、京东等）

Product concept, highlights and added value

Qoka is inspired by the crisp pop sound of a can when opened, and embodies the healthy trend of advocating "low calorie", which perfectly represents the soul of hard seltzer. Based on vodka, it blends various flavors to make 5° alcohol and rich bubbles of hard seltzer. Designed in the style of 0 fat, low calorie and 0 sucrose, Qoka brings a happy experience without burden to young people. Committed to the ultimate taste and rich taste, Qoka innovatively launched the popsicle flavored hard seltzer, perfect restore the popsicle taste of consumers' childhood memory, which use Qoka original MagicPress ™ technology. Under the unique pressure of MagicPress, Qoka keep the bubbles rich and lasting vitality to make the taste best.

Please briefly describe how your product communicates with consumers

With generation Z as the target audience, Qoka insists on brand building with fashion and cool to play with young consumers: cooperated with INXX to build an online flash convenience store to promote a new express life with "young enough, attitude, high appearance and super fun"; invited Casper who is a famous singer as the first brand spokesperson, and jointly created a special music video "Did You Qoka", which advocates a new posture of "singing rap when drunk"; joined hands with Tmall Live Chic to launch Casper's same "Qoka x Tmall Live Chic" co-branded gift box, and continue to release the concept of fashion and cool; made its debut at Taobao Maker Festival and launched a wonderful wine drink with BGM in the world - Popping Candy Hard Seltzer, which brought the fun of bubbles and popping candy bursting in the mouth, and made many young people call it "WOW".