Company Website
mleatable.com
Company Introduction
Qingdao Shizhuo Technology Co., Ltd. is committed to bringing happiness and joy to the table. It is a professional food enterprise integrating product R & D, sales and promotion. The company's main product lines include frozen desserts, meat dishes, frozen sauce dishes, frozen direct drinking soup and other series, dozens of varieties. Provide users with professional and healthy food solutions. At present, it is sold online and offline. Its cuisine brand [Mleatable] integrates the experience and formula of prefabricated dishes serving large-scale chain restaurants, and combines the packaging form of convenient cooking to quickly deliver meals, so that users can enjoy restaurant level delicious food anytime and anywhere.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年4月
Target Consumer
“懒宅”人群，上班族的午餐、加班餐，户外人群
Weight/Volume per Pack
130gX2袋 1人份X2
Price per Item
58元/份
Storage requirements
冷冻（-18℃）
Marketing Area
中国
Distribution Channels
线上：天猫、抖音、微店；线下：永辉超市、元初超市
Product concept, highlights and added value
Dinner in three minutes! Restore restaurant grade delicacy. Bring a convenient and exquisite nutritional food for you who are busy and work hard for your dreams. Raw material: imported grain fed beef, raw cut, compact meat, endless aftertaste Process: Secret Japanese classic Kobe beef well rice formula, thin sliced beef and shredded onion are stewed slowly at the bottom of rich soup to highlight the original flavor of beef. Frozen at low temperature, it is as delicious as freshly baked. Taste: restore the classic Japanese beef well rice, soak the hot white rice with rich beef soup, and warm the stomach to supplement energy for busy people. Package: 2 copies / box, small package for easy storage and consumption. Save user freezer space. The inner bag adopts one-way steam outlet design, which can be heated directly by microwave or separated from water. make: 1 microwave heating: without thawing and unpacking, place it together with the inner packaging bag in the microwave oven and heat it with microwave high fire for 3 minutes. 2 water separated heating: without thawing and unpacking, cook in boiling water together with the inner packaging bag for 7 minutes, and serve with rice, noodles and other staple foods. Marketing: The reason why we choose the classic beef rice as the main product to develop the market is that firstly, beef has higher nutritional value, and secondly, beef category can be deeply rooted in the hearts of the people. Only the classic formula can support the chain of a brand. Online and offline synchronous sales. Delicacy and tiktok grass platform, invite professional gourmet to carry out evaluation and promotion. The brand concept of Mleatable is to bring more delicacy and joy to everyone's table and remove the trouble of oil smoke. Save more time to enjoy life.
Please briefly describe how your product communicates with consumers
Love and delicious food should not be let down. In the busy and complicated days of modern people and the days of working hard for their dreams, many times they are too busy to eat, or even too busy to have time to eat. At the peak of lunch, most people have the experience of anxiously waiting for takeout. What to eat, how to eat safely, how to eat nutrition, how to reduce waiting time All kinds of troubles prompted the team to think deeply and develop a delicious food that is convenient, nutritious and delicious, can warm the stomach and comfort the soul. Beef rice dressing is developed and produced from this starting point. First of all, in terms of taste, we choose the well-known "Niujing rice", which is made of imported grain fed beef slices, with scallions and secret sauce. Secondly, the sauce formula has also been improved and tested for hundreds of times. Strictly control the heat and the richness of Niujing soup to deeply restore the ecstatic taste of Kobe beef. It is a good choice whether with rice, noodles or other staple foods. The traditional aluminum foil bag is abandoned in the packaging, and the packaging bag with single steam port is selected, which can be heated directly by microwave or water separation. It greatly reduces the waiting time for meals, and you can eat hot and authentic Japanese cuisine in 3 minutes. Beef well rice is fully cooked without cooking. The way of eating is not limited to the kitchen. You can enjoy delicious food anytime and anywhere, whether in the office, picnic, camping, travel, etc. Marketing promotion chose the small red book, the jitter, and the micro-blog tiktok. More promotion channels such as station B will be expanded in 2022. Offline food tasting, evaluation and promotion are adopted to let users experience the products close. Online and offline synchronous sales are selected in the sales channel. Online Tmall, jitter, tiktok sales, under the line, in Yonghui, Yuan primary supermarket sales. In 2022, more channels of community stores and supermarkets convenience stores will be expanded.