Company Website

https://www.bloomagebiotech.com/

Company Introduction

As a world-renowned biotech company that produces bioactive materials, Bloomage Biotech (688363) stays committed to engendering good health and happiness in the lives of its customers through its diversified range of medical beauty products. Bloomage Biotech serves as a platform for integrating research and development, and the production and sales of HA industry chain services.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年3月

Target Consumer

20-35的爱美人群

Weight/Volume per Pack

330ml

Price per Item

8.9元/瓶

Storage requirements

常温储存

Marketing Area

全国

Distribution Channels

京东淘宝线上渠道，KKV和盒马等线下渠道

Product concept, highlights and added value

WHATER is produced by Bloomage Biotech, the HA pioneer that is committed to creative technology for vibrant life. Bloomage Biotech is also the first HA manufacturer that applied for the new UltraHA to the state and obtained approval. Containing hyaluronic acid manufactured by Bloomage Biotech, and adopting pure formula, WHATER is a healthy HA drink for daily supplement. Naturally found in the body, hyaluronic acid is a natural moisturizing factor of the human body, with the ability to hold up to 1,000 times its weight in water. As a spring of biotechnology, WHATER enables people to supplement hyaluronic acid while drinking water, activating radiant glow from the inside out. Every 100ml of WHATER Hyaluronic Acid Drink contains 20mg of the patented food grade hyaluronic acid produced by Bloomage BioTech. Bloomage BioTech, which controls 43% of the global supply of hyaluronic acid raw materials and has 126 licensed patented technologies, ensures product quality with technology. Owned by Bloomage BioTech, WHATE is formulated with a unique molecular weight formulation that ensures a smooth mouthfeel. Hyaluronic acid, which is a naturally occurring substance in the body, decreases as people age, giving rise to problems such as skin aging. Scientific studies have shown that taking hyaluronic acid orally increases skin moisture level. The outer packaging of WHATER's new product, Water Capsule, adopts minimalist design, with crystal and clear bottle and pure white cap. The blue water drop label design on the bottle not only reflects the connotation of the brand but also delivers aesthetics in technology. The cap and bottle is designed at a golden ratio of 1:1. The product is comfortable to hold and easy to carry, and looks futuristic.

Please briefly describe how your product communicates with consumers

WHATER actively develops all kinds of top-tier resources to reach the core groups of different consumer circles. Since its launch, WHATER has actively participated in industry events such as "14th China Cosmetics Conference", "Taobao Maker Festival", "FBIC2021" and "Rayli Leon", and won the "New Branded Drink of the Year" award, 2021TBI "Best New Chinese Brand of the Year" award and "Popular Brand of the Year" award, which won exposure and reputation for WHATER. In addition, WHATER has also carried out innovative cross-border cooperation with a number of emerging brands, such as SoYoung, Meituan Beauty, Capsule Tea, etc., and recommended the product through live broadcasts on multiple platforms, such as Xiaohongshu, Tmall, Tik Tok, etc., achieving high brand exposure at a low cost. Meanwhile, based on market feedback, WHATER has upgraded its products quickly, launched a brand new Water Capsule product, and released brand videos to improve brand awareness amongst consumers.