Company Website

N/A，but can go through official wechat: t-plays

Company Introduction

TPlays is founded by a team of millennials from four nationalities in 2016, striving to bring quality natural whole-leaf tea and herbal culture to the community. The keyword "PLAYS" means the ongoing creation of tea experience with a fun twist. After three years' thorough visits of over 17 tea mountains across China, TPlays brought its TEA BONBONS to the social delights. As Chinese organic tea blends with the FDA approval, there's no preservative and fragrance, also sugar-free and decaffeinated. TPlays has won the prize of "TMALL TOP 100 NEW BRANDS"，and created the cooperation with series of supreme brands and lifestyle spaces.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

新包装2022年1月

Target Consumer

25-40

Weight/Volume per Pack

16g/32g

Price per Item

49元/98元

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

品牌天猫旗舰店，各大线下分销渠道

Product concept, highlights and added value

-Background: Why we looks like a "candy"? Getting back to our childhood, unwrapping a candy paper could unleash a huge wave of joy and happiness, then we can't wait for the sweetness to be released. Let's embrace with your pure childlike heart: Too Fun To Be Tea! -Organic tea blends that are patented: a/"Good Morning"-Refreshing and minty (Created with Dianhong black tea, chrysanthemum and mint) b/Brainstorming-Energizing, help to be focused (Created with Oolong from Yunnan Tengchong, ginseng from Baekdu Mountain, rosemary from Shandong，and fructus momordicae) c/Good Afternoon-Digestive, slimming..simply beautiful (Created with raw Puer from Yunnan, hawthorn from chengde, jasmine from Hengxian,Guangxi) d/Sweet Home-Calming, relaxing & anti-depressive (Created with fermented Puer from Yunnan, rose-buds and fructus momordicae） -Flavor: Flowery and fruity, no bitter taste after long-steeping time; -Craft: Combined the supreme whole-leaf tea with natural dried flowers and fruits，and compressed to 4g per bonbon; Once with one, get your natural relax and appreciate the beautifully blooming flowers in your cup -Packagings: Upgrade to the aluminum candy can of childlike fun, more air-tight, portable and fashionable; Feel the candy paper texture and food grade stencil paper in good quality and shape. -Trip package-4 bonbons per can; Office package-8 bonbons per can -Marketing: collaboration with Chinese TOP Food icon account-日食记，Artist brand Santu X-lab and Pippi to create great media and sales value in leading social media, TMALL and art toy platform.

Please briefly describe how your product communicates with consumers

Potential opportunity of usage: Upgrade the tea experience in the office and traveling, to create the needs of "Chic Tea time of sharing and Fun" Package: Fulfill the need of pursuing social communication (social media uploading and sharing), and different personality with others. So we differentiate with traditional tea bag, to TEA Bonbon shaped and appearance of great fun. It looks like candy can which is also breaking the traditional old styled whole-leaf tea. You'll easily become the fashion icon in your traveling shooting scene, and also daily office decoration of great fun, under the 2 packaging forms. During tea time, you can be definitely seen for your unique personality by using a tea bonbon, with the action of unwrapping your candy paper and throwing into the hot water, you can see the flowers romantically blossom out of the bonbon and feel the flavor releasing in a very short time. -Product Function: Fulfill the needs of healthy taste, we upgrade the to the supreme and organic tea blend of four daily scenes. It differentiates and creates the natural materials of four daily occasions.