Company Introduction

“ONE NINTH LAB”, an alcohol service and deliver brand that set out to be the trend setter in the alcohol business, “artsy, creativity, open minded”, are our basic attributes, our mission statement is “to establish drinking freedom for all young adults in the whole universe”, we strive to incorporate the beauty of life and Chinese culture into our products, to create an emotional bond with the new generation; together, we can explore the endless possibilities of life. Currently our brand has covered instant delivery, live stream, convenient stores, compound entertainment space......with services in Beijing, Shanghai, Chengdu, Nanjing and so on in 13 different cities.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年4月

Target Consumer

青春具有活力的青年受众

Weight/Volume per Pack

275ml

Price per Item

19.9

Storage requirements

常温储存

Marketing Area

中国的华北、华东、及华南地区

Distribution Channels

线上及线下均有销售

Product concept, highlights and added value

Our hawthorn fruit wine only selects fresh mature original fruit from – Dongbei Ziyu hawthorn as our raw material to ferment, through a 30-day processing period, to reserve most of the natural flavor of the Ziyu hawthorn, also obtained all the nutrition of the hawthorn, contains 85% of the raw juice, 0 pigment, 0 essence, 0 preservative, 0 condiment, restore a natural, rich-flavored hawthorn fruit wine, with sensational taste, the original sweet and sour taste of a hawthorn, the freshness of the fruit combines with the delicate bouquet, one sip in the mouth will feel like a sugar-coated hawthorn melted on the tip of your tongue, the simple and natural taste also brings the memories of the youth. Besides the fresh taste, we also have a trendy fashion aesthetics, the bottle itself has a very clean and simple design, we used spaces, colors, and blocks as our inspirational elements for our product design. The randomness of the blocks, the patterns of the color-blocks, creates a world that’s steady, but has endless possibilities at the same time. The sliver aluminum bottle cap is very easy to open. Once you hold the bottle in hand, the reddish bottle displays a orderly but chaotic appearance.

Please briefly describe how your product communicates with consumers

The younger generations are in pursue of a higher quality of life, the originality of the raw material for a better tasting experience. At the same time, they are willing to try new things, capture moments, and share their lives. We’re hoping to provide a product for the younger generations to suit their drinking needs. Based on those factors, we created this natural tasting hawthorn drink with fashionable design. The simplicity of the design makes this product not only just a drink, but a fashion item that you can carry with you and enjoy it in many different places, be able to express your freedom but also enjoy the joy that drinking provides.