Company Introduction

CHALI was founded in August 2013 and is headquartered in Guangzhou. CHALI is a high-end tea brand and also a professional tea service provider in China. The original leaf triangle tea bag is the hero product. With its full channel marketing strategy, CHALI has established strong brand awareness and influence power in market . It’s already becoming a benchmark for China's tea new retail industry.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年9月

Target Consumer

18-35岁追求低糖低卡健康饮食的都市女性与高校大学生

Weight/Volume per Pack

10g（0.5g×20）

Price per Item

69元/盒

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

电商全渠道（淘宝、京东、抖音等）以及线下门店

Product concept, highlights and added value

1. FD freeze-drying technology, highly reduced tea flavor. Preservation and purification process, retaining the original tea aroma. Specific introduction: The use of low temperature extraction technology to avoid the effect of oxidation and high temperature on bioactive substances, to maximize the preservation of the biologically active substances in the tea powder, to retain the tea aroma, to restore the taste of tea. Using the intelligent freeze-drying process, the dried tea powder has a porous sponge-like structure, which is easily soluble in water and can be quickly restored. 2. Super versatile tea base. Mineral water, milk, coffee or even make baked goods. 3. Dissolve in cold water and dissolve quickly. Not limited by water temperature, 0-100 °C, super simple and super fast.

Please briefly describe how your product communicates with consumers

For young consumers, a good cup of tea should not only be simpler and faster, but also healthy while retaining high-quality flavor, which can be put in the office, at home or easily taken out. Not limited by water temperature, 0 to 100 °C, soluble in 3 seconds, super simple and super fast! Regardless of the scene, just a bottle of mineral water can be brewed, and you can immediately get a cup of refreshing flower and fruit tea outdoors! The outer box uses pvc transparent film to form the dynamic of the fruit and flower in the cup, and makes the packaging more youthful and vibrant through the contrasting color design, and the side pull structure gives consumers a different open-box experience.