Company Introduction

CHALI was founded in August 2013 and is headquartered in Guangzhou. CHALI is a high-end tea brand and also a professional tea service provider in China. The original leaf triangle tea bag is the hero product. With its full channel marketing strategy, CHALI has established strong brand awareness and influence power in market . It’s already becoming a benchmark for China's tea new retail industry.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年12月

Target Consumer

追求健康美味、甚至具有养生功效的食用饮品

Weight/Volume per Pack

90g（15g×6）

Price per Item

69元/盒

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

电商全渠道（淘宝、京东、抖音等）以及线下门店

Product concept, highlights and added value

There are always times when you want to drink a cup of fruit tea with a fresh taste, but it is inconvenient. Traveling trips, camping picnics, in the office, at home, on the plane or high-speed train... Anytime and anywhere, as long as there is water, you can brew it, and you can eat it dry. 3 flavors to meet different fresh needs! 1. Dissolve as soon as you stir It only takes 3-5 seconds to fully melt into the water, and brewing in room temperature water will give you a cup of fresh fruit tea. 2. Carry 0 burdens with you Each tea block is only 18g, the bag does not occupy the land, and it is 0 burden to carry around. 3. 100% restore the true fruit flavor Fresh fruit and tea gold ratio mixing, extraction technology is to lock the original aroma of tea, rich fruit aroma and fresh tea flavor perfect combination, sweet and sour moderate, highly reduced true fruit flavor.

Please briefly describe how your product communicates with consumers

Buddhist health care has become the most popular lifestyle of the young generation. It should be convenient and healthy, and should not bring burden to the body and mind. To taste good, it is best to have a different food experience, tea together health fruit tea series therefore. Pear, coconut and papaya tremella fuciformis are all recognized as nourishing foods, which can warm the body and heart in autumn and winter. Just like the name of the product "one piece", it no longer needs to be stewed for a long time, but can be quickly stirred to dissolve in a few seconds. The real fruit and ingredients are delicious and visible. The real fruit and raw materials directly showed on the packaging, people more full of appetite to try. Together is not only the form of products, but also the call to consumers: together to taste delicious tea drink!