Company Website

N/A

Company Introduction

BOONBOON founded in 2020, as the first healthy light food brand in China that takes coconut as its core material. Its coconut products are sourced from different varieties of coconut around the world; From Thailand's "Perfume Coconut" to Sri Lanka's "Golden Coconut" to Malaysia/Philippines' "Green Coconut", BOONBOON is committed to exploring the origin of coconut around the world. Create a coconut 24-hour lifestyle; The brand advocates healthy, delicious and relaxed. Now it has entered Tmall, Xiaohongshu and Douyin, and offline superb CitySuper, Ole and HeMA. Convenience store and new retail HARMAY, Muji, etc

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2020年10月

Target Consumer

18-25岁嘴馋、喜欢新鲜事物和爱吃零食的Z世代

Weight/Volume per Pack

40g

Price per Item

13元/袋

Storage requirements

常温储存

Marketing Area

中国全国

Distribution Channels

线上：天猫、抖音、小红书、有赞商城。 线下：Ole、Citysuper、麦德龙、盒马、便利蜂、HARMAY话梅、无印良品

Product concept, highlights and added value

Innovation: Selected perfume coconut meat from the southern Island of Thailand to create new and unique product position; Give coconut chips more creative new flavors Ingredients: Thai perfume coconut Taste: Tom Yam Kung flavor (multiple flavors, release coconut power) Process: 1. Natural air drying and sterilization of fresh coconut meat; 2. Laser slice the coconut meat, cut the coconut meat into very thin pieces, 3. Non-fried/non-puffed, slow roast the coconut slices in ancient Thai method until light and crisp Marketing: Li Jiaqi live broadcast exploded to sell 10W single treasure coconut flakes, double 11 coconut flakes hot selling list NO.1 Packaging: Highlight the healthy, delicious and relaxed characteristics of the brand, adopt the minimalist and clean visual system and the rounded shape of coconut as the packaging, presenting a packaging form that does not stick to the traditional coconut chip

Please briefly describe how your product communicates with consumers

Coconut chips are meant to be a healthy alternative to binge-watching and snacking at the office. Make natural snacks that are healthier than potato chips; Coconut meat itself is rich in dietary fiber, and the fatty acids in coconut meat are called by nutritionists as healthy fats that do not gain weight. Therefore, compared with traditional fried/puffed potato chips, roasted coconut chips have more healthy characteristics and serve as the basis of healthy snacks. In the Chinese market, 90% of the coconut flakes come from the Hainan market. The coconut flakes produced are crisp in taste but will leave residue in the mouth. The coconut we choose is delicate and has a fresh smell of milk, while the roasted coconut has a fresh smell of milk. As a original flavor, it can restore the freshness of coconut without adding any fragrance, and it can be blended with other spices and milk fragrance of coconut. However, we found that there are few coconut chips with other flavors in the domestic market, and 99.9% of them are original. Therefore, we developed the "spicy" coconut chips together with the raw material suppliers, and restored a packet of coconut chips with the taste of Tom Yin Gong by mixing natural spices and perfume coconut meat without adding preservatives, additives and essence. And packing of the products, we want to jump the regular coconut piece of transparent plastic packaging, will design into a round shape and smooth column packing form on the surface of the table, the shape of a coconut, and follow on the overall design of brand advocates healthy, delicious and easy, simple style with memory not gung noise and color easily and let the person aftertaste.