Company Website

wechat: Healthy Blue

Company Introduction

We Healthy Blue focus on natural and healthy food. At present, the boundaries between work and life are becoming more and more blurred. Healthy Blue believes that health is a floating balance. The important thing is how to adjust the daily diet and sleep to ensure that the body is always in the best state. In the past, people work when the sun rises and sleep when the sunset rests. Now, the fast rhythm is controlled with precision to milliseconds. Our body and mind need time to repair. We Healthy Blue hope customers who use our products can relax at the right time, so we use the Clock that represents the harmonious coexistence of health and time as our LOGO.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022.3

Target Consumer

20-40岁打工人

Weight/Volume per Pack

30g*5

Price per Item

59

Storage requirements

冷藏（0-4℃）

Marketing Area

全国

Distribution Channels

线上

Product concept, highlights and added value

Raw material and taste innovation: In order to solve the problems of sub-health, premature aging, anxiety and insomnia caused by working overtime and staying up late for modern workers, Healthy Blue is the first one in China to use phycocyanin, a plant protein from the ocean, to satisfy four major needs in the morning and evening: nutritional meal replacement, muscle-building and lose weight, maintain beauty and keep young, soothe the nerves and repair cells, and extra adds 20 kinds of superfoods to make multi-functional jelly. The product is divided into 6AM refreshing jelly coconut latte flavor and 12PM night jelly white peach brandy flavor according to the two states of workers: work and rest. The flavors of jelly are trend currently popular among workers that drink Coffee by day and drink Alcohol at night, the pleasant and silky coconut latte flavor for the day jelly and the white peach brandy flavor for the night jelly. This is a 12PM night jelly, which uses phycocyanin to relieve fatigue at night. It also adds walnut peptides, theanine, jujube kernel powder, casein hydrolyzed peptides, German chamomile flowers and other functional ingredients to help soothe the nerves and help sleep. Packaging innovation: Most of the traditional jelly packaging uses plastic bags. Healthy Blue believes that we should try our best to make consumers feel that we are conscious of excessive packaging damage the environment. Therefore, the outer packaging is designed as a simple paper cylinder, which can be used for storage or recycling after use. Just as the production of phycocyanin is more earth friendly it is almost a "zero input product". Seaweed does not need to add any fresh water, soil, fertilizers, pesticides, etc. during the growth process, and at the same time can improve marine biodiversity and water quality. In the packaging graphic design, we use product flavor raw materials and condensed water droplets as design elements, so that consumers can intuitively feel the flavor of our products. At the same time, the frosted glass textured clock on the peach complements the LOGO, vaguely reminding the user that time is passing slowly.

Please briefly describe how your product communicates with consumers

Emotional problems, poor skin condition, and poor sleep are the three major problems for modern workers. At present, the boundaries between work and life are becoming more and more blurred. Healthy Blue believes that health is a floating balance. The important thing is how to adjust the daily diet and sleep to ensure that the body is always in the best state. In ancient times, people work when the sun rises and sleep when the sunset rests. Now, the fast rhythm is controlled to the millisecond. Our bodies and minds need time to repair. Healthy Blue hopes that users can relax at the right time, so we have our LOGO——A clock that represents the harmonious coexistence of health and time, designed by the German designer Quintina, the clock with a sense of flow represents that everyone every day lives different for 24 hours. We hope that Healthy Blue can guard the workers 24 hours a day, so that the body can have health and beauty at the same time. Phycocyanin known as "food diamond" comes from spirulina, and is rich in all 18 amino acids needed by the human body. Fit standard of FAO and WHO. Anti-aging, anti-fatigue and immune-boosting properties. The protein content of spirulina is 2-10 times that of land animals and plants, and the water-soluble protein is easier to absorb. Marine animals and plants have the advantages of more nutrients, lower fat, lower calorie, no pesticides and non-GMO than land animals and plants. Not only functionally meets the needs of workers, but also has a taste of white peach brandy that is suitable for a little drunk at night. The sweet taste of peach blends with mellow and elegant brandy with honey and orange flavor.