Company Website

https://www.h-shgroup.com/kellyone/pinpailinian.html

Company Introduction

KellyOne, a beverage brand, which insists on using natural and healthy ingredient to bring consumers a pure and unforgettable experience was founded in 2016. KellyOne believes and seeks in purity with consumers. The company's main products include: KELLYONE one tea, KELLYONE POPPER sparkling water and KELLYONE CHACHA. The marketing business development system of KellyOne products are divided into partners, CVS and special channels. Geographically, KellyOne targets consumers and partners located in first tier cities, second tier cities and new first tier cities.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年12月

Target Consumer

18-29岁的学生白领、Z世代人群

Weight/Volume per Pack

335ml

Price per Item

4.5元/瓶

Storage requirements

常温储存

Marketing Area

全国

Distribution Channels

线上：淘宝、抖音、京东、1688、小红书、微信商城等电商平台。线下：上海罗森、杭州罗森、江苏罗森、全国KKV门店、传统终端渠道、特通网点、地方性连锁超市。

Product concept, highlights and added value

KELLYONE POPPER sparkling water - Fuli Pear flavor is a new flavor jointly branded by KellyOne and IQIYI's self-made S+ class drama "Luoyang". This flavor is inspired by Fuli pear, a main variety of Mengjin pear, which is a specialty of Luoyang, the ancient capital for thousands of years. Mengjin pear is known as "Luoyang kumquat", and Mengjin County is known as "the hometown of Chinese pear". KELLYONE POPPER actively carried out consumer poverty alleviation activities and developed and launched a new product – KELLYONE POPPER Fuli Pear flavor Sparkling Water because of the state's "Opinions on Comprehensively Promoting Rural Revitalization and Accelerating Agricultural and Rural Modernization" and relevant agricultural policies. So it is possible to help alleviate poverty in rural areas in Luoyang during the epidemic and to promote the agricultural products in Luoyang. The consumers can easily get the sweetness of Fuli Pear and enjoy the bubbles of it. In addition, KELLYONE POPPER printed the Q version images of "Baili Hongyi" acted by Wang Yibo, who is the spokesman of KELLYONE POPPER in the drama, and "Liu ran" played by Song Yi on the bottle, which was highly praised.

Please briefly describe how your product communicates with consumers

(1) To communicate in the way of Luoyang’s traditional culture.Luoyang was once a thousand-year-old capital with profound cultural heritage. KELLYONE POPPER aims to promote the cultural heritage of Luoyang city. It is originated from the Fuli Pear, which is also known as "Luoyang kumquat", the specialty of Luoyang. Fuli Pear flavored KELLYONE POPPER has helped Luoyang's agricultural development. Besides, the culture heritage of Luoyang also contributes to the promotion of KELLYONE POPPER. The love of the TV series from consumers attracts them to explore the traditional culture behind it. KELLYONE POPPER meets the needs of consumers, which is an important step in achieving the communication. (2) Watching "Luoyang" while stay interaction with consumers. KELLYONE POPPER follows up the plot and hot search in real time, so as to ensure that they catch up with consumer. For example, according to the identity of Baili Hongyi food taster role in the drama, initiate # recommend hometown food # and other topics to Baili Hongyi. (3) The well-designed bottle is a direct way to demonstrate the traditional culture in modern style. Luoyang fuli pear is widely populared by consumers, so KELLYONE POPPER uses the Chinese-styled packaging of KELLYONE POPPER, adds cultural elements in the "Luoyang". Combined with Baili Hongyi and Liu Ran's Q version images on the bottle, communicating with consumers in the most direct way.