Company Introduction

SHANGHAI SKY FOUNTAIN BRAND MANAGEMENT CO., LTD. is a brand company focusing on leisure snacks. At present, its brand ZUO is mainly engaged in jelly products. It ranks Tmall top3 in jelly category. It has successfully settled in 60000 boutique supermarkets and convenience stores.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年2月

Target Consumer

精致妈妈、白领女性、Z时代人群

Weight/Volume per Pack

96g

Price per Item

12.8元/袋

Storage requirements

常温储存

Marketing Area

全球

Distribution Channels

线上线下全渠道销售

Product concept, highlights and added value

In the formulation design, firstly, Guiling ointment powder was added, including Xiancao, Poria cocos, honeysuckle, licorice and turtle, to restore the taste and efficacy of Guiling ointment, while siraitin was added to increase the compound flavor of Honey Jelly; Secondly, konjac powder was added to increase the flexibility and Q elasticity of jelly; In addition, erythritol is selected to replace white granulated sugar to reduce product energy. Added value: the snack version of Guiling cream is more palatable than Guiling cream, clearing away heat and detoxification, avoiding coke and dryness. Highlights: 0 fat, low calorie, jelly Q elastic, smooth and slightly bitter. Brand Marketing: Brand slogan "jelly is about to be Zuo", which is Chinese Pinyin, which can be translated into bang or zuo. It not only vividly reflects the "bang" action when eating jelly, but also conveys the "zuo" culture of people in the current Z era.

Please briefly describe how your product communicates with consumers

Meet the needs of consumers: 1. Suitable for summer cooling and recuperation; 2. Delicious snacks with nourishing effect; 3. Eat at any time without abdominal burden. In marketing, we made short video tiktok based on the above consumption scenarios, broadcast on official WeChat video numbers and jitter videos, and promoted publicity through some beautiful red and red web users with quality of life, and planted grass on Xiaohong and micro-blog platforms. Brand slogan "jelly is about to be Zuo", which is Chinese Pinyin, which can be translated into bang or zuo. It not only vividly reflects the "bang" action when eating jelly, but also conveys the "zuo" culture of people in the current Z era.