Company Website
N/A
Company Introduction
WonderLab holds the belief of science in product development, committed to addressing the new generation’s needs for health and wellbeing, creating a new lifestyle for younger consumers. Its nutritional meal replacement shakes, probiotics, dietary fiber, and hyaluronic acid gummies are popular among consumers and have served more than 2 million users.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2020年8月
Target Consumer
碳水爱好者
Weight/Volume per Pack
2g
Price per Item
229元/盒（60片装）
Storage requirements
常温储存
Marketing Area
中国
Distribution Channels
抖音直播、天猫、京东、快手、屈臣氏等全渠道
Product concept, highlights and added value
The key to avoiding obesity is to control the calorie intake of food from intake, digestion, absorption, metabolism to excretion. In terms of raw materials and formula, WonderLab White Kidney Bean Tablet Candy uses a variety of natural ingredients to control calorie intake during the whole process from food intake to excretion, helping consumers to achieve food freedom. The information of ingredients and their effects are as follows. 1) White kidney bean + mulberry leaf extract: white kidney bean extract is equivalent to α-amylase inhibitor, which can inhibit the conversion of starch into disaccharide; mulberry leaf extract is an α-glucosidase inhibitor, which inhibits the conversion of disaccharide into monosaccharide and slows down the absorption of sugar. 2) Potato extract: rich in protease inhibitor P12, which promotes the release of cholecystokinin CCK and produces a feeling of satiety, thus mildly suppressing appetite (3) Seaweed powder: inhibits fat absorption by inhibiting lipase 4) Green coffee powder: contains a large amount of chlorogenic acid, which can reduce the absorption of glucose in the intestine by inhibiting the activity of glucose-6-phosphatase. In the absence of sugar, the body needs to find an energy source that can replace sugar and turn to burn fat, by which it avoids the conversion of excessive sugar intake in food into fat and promotes the burning of the original fat. In terms of product design, the product adopts the concept of setting up a tablet candy, candy is easier to swallow and easier to adhere to than capsules, helping users to achieve the lifestyle of "eating sugar to solve the trouble of becoming fat".
Please briefly describe how your product communicates with consumers
1. Development background: High-carbon food lovers often feel guilty because they can't control their mouths. Functional candy can bring the joy of eating sugar on top of providing certain effects, which satisfies consumers' need to eat sugar to solve their worries about becoming fat. Compared to capsules that are more difficult to swallow, white kidney bean clearing tablets provide a solution that is easy to stick to and tasty. 2. Product ingredients. WonderLab white kidney bean pressed candy uses a variety of natural ingredients to control calorie intake during the whole process from food intake to excretion. In the food intake stage, potato extract is used to enhance satiety and reduce food intake; in the digestion and absorption stage, white kidney bean and mulberry leaf extract are used to block starch and control sugar intake; at the same time, seaweed powder is used to inhibit fat absorption and burn existing fat through green coffee powder; in the excretion stage, the cactus extract is used to excrete excess water from the body, remove edema and adsorb and excrete body fat. 3. Social gene: Excess calorie intake easily occurs in such scenarios as dinners and parties. Before family and friends get together and share a big meal, 1 white kidney bean clearing tablet of 2g size and easy to carry can exchange for food freedom and promote the sharing and spreading of consumers. 4. Food safety: the products have strict quality control from raw materials, production to the factory, the manufacturer has passed the U.S. FDA certification and domestic ISO9001 quality system certification, and all raw materials are food-grade raw materials.