Company Website

N/A

Company Introduction

WonderLab holds the belief of science in product development, committed to addressing the new generation’s needs for health and wellbeing, creating a new lifestyle for younger consumers. Its nutritional meal replacement shakes, probiotics, dietary fiber, and hyaluronic acid gummies are popular among consumers and have served more than 2 million users.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年2月

Target Consumer

90/95后的爱美女性

Weight/Volume per Pack

4g

Price per Item

119元/80g

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

天猫、京东、抖音、微信、小红书、山姆、盒马等

Product concept, highlights and added value

1) Nationally recognized patented ingredients.WonderLab Sodium Hyaluronate Sandwich Gummies is the first domestic gummy food application case of HAPLEX®Plus Sodium Hyaluronate by Bloomage Biotech. The raw material has been repeatedly verified for 16 years and approved by the National Health Commission to ensure the safety of the product from the source. Each box of the product has a total of 240 mg of HAPLEX®Plus Sodium Hyaluronate to help the skin to increase moisture. (2) Meet the consumption habits of young people. The product is in the form of soft candy with a Q-tip texture and a fruity sandwich. It breaks the traditional form of beauty pharmaceuticals or oral liquids and is presented to consumers in the innovative form of snacks, which improves the consumption experience and expands the consumption scenario. The product continues WonderLab's fashionable and avant-garde packaging design, which is highly recognizable. The individual packaging makes the product easy to carry and consume.

Please briefly describe how your product communicates with consumers

1. Development background. In 2008, the State Ministry of Health approved hyaluronic acid as a new resource for health food ingredients; in 2021, the official website of the State Health and Welfare Commission released the announcement of "Three New Foods", and HAPLEX®Plus sodium hyaluronate was approved as a new food ingredient, which can be used for general food addition, which means that the market of hyaluronic acid terminal video is further opened. WonderLab Sodium Hyaluronate Sandwich Gummies became the first domestic gummy food application of HAPLEX®Plus Sodium Hyaluronate by Bloomage Biotech. 2. Product Development. WonderLab's product not only uses the patented raw materials of Hyaluronic Acid giant Bloomage Biotech, but also is no longer a traditional single tablet or liquid, but is derived from the new soft candy form. The concept of internal nourishment and high-tech product technology development have combined to form an attractive "snacking" new oral beauty consumer category. 3. Social attributes. The product continues WonderLab's independent packaging and avant-garde design, replacing traditional beauty remedies or oral liquids with sandwich gummies, allowing consumers to consume and share them anytime and anywhere, broadening the consumption scenario and increasing interaction among consumers.