Company Website

WWW.LYRES.CO

Company Introduction

Lyre’s was created to change the way the world drinks. Inspired in 2017 by Mark Livings, he saw the challenges of balancing a professional life as MD of a successful business with the need to stay social at the same time. This was a broader trend he recognised and saw in his team, especially when the no or low alcohol drink options always involved a compromise. He asked the question – how can we all stay social, without compromising taste? 3 years in the development and launched in 2019, Lyre’s was the product created to give the freedom of a sophisticated no or low alcoholic drink choice while staying social.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2019

Target Consumer

高端进取型人群，人群特征：高收入群体，具有实验精神、思想开放、追求主流之外的重新定位、渴望自由、热衷探索、 追求进步的生活方式。

Weight/Volume per Pack

700ml

Price per Item

448元/瓶

Storage requirements

常温储存

Marketing Area

全球范围，包含中国，美国，英国，澳大利亚等超过60个国家及地区

Distribution Channels

餐饮

Product concept, highlights and added value

Lyre's is a non-alcoholic spirit designed to mimic the taste, bouquet and mouthfeel of their alcoholic originals entirely in a non-alcoholic format. Our ambition was to deliver to the world the loved, beautiful, time-tested and complex adult flavours of a quality spirit in a guilt- free format. How is It Made? Lyre’s is a mix of natural flavours, extracts and distillates derived from fruits, botanicals, spices, nuts, seeds and other natural sources. Some of our products contain flavour notes that are a tribute to alcohol’s warmth on the palate – we achieve this through blending natural extracts of pepper berries and other plant-based compounds. Like other non-alcoholic spirits, Lyre’s lacks ethanol, which in an original spirit provides stability and preserves the beverage. Lyre’s requires a preservative to remain safe for consumption as well as an acid, such as citrus fruit derived acids, for product stability. We’re pleased to say all of the Lyre’s range is 70-90% lower in calorie than the original spirit on which we are crafting our homages to. Animals: You’re invited to attend a most grand soirée taking place at the Lyre’s Estate. Join an international guest list of who’s who and who’s that. It’s destined to become a storied event of fantastic fancy, but be fleet of foot or you may miss out Awards: Till August 2021, LYRE'S Non-Alcoholic Spirits has won more than 200 awards worldwide within 3 years of the brand's establishment. Lyre's also won a number of awards, including some of the world's most influential wine and spirits competitions.

Please briefly describe how your product communicates with consumers

The label on each item has a different anthropomorphic animal, all of which are the native animals of Lyre's revered origin, symbolizing the spirit of originality. English Pigeon AROMA: rich scents of orange blossom, lime jasmine, juniper and mint. PALATE: juniper, citrus and pepper berry deliver a generous, dry finish. FOOD/DRINK MATCH : As a classic Gin & Tonic with Dry or Mediterranean tonic water. Add a ruby grapefruit wedge garnish. Perfect Martini with Lyre’s Apéitif Dry, Or, mix with Lyre’s Italian Orange & Rosso Vermouth to make a perfect Lyre's Negroni.