Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年3月

Target Consumer

需求更多蛋白、喜欢香浓型口感、追求鲜奶好品感和高品质的消费者

Weight/Volume per Pack

900ml

Price per Item

22.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

全国（除上海外）

Distribution Channels

全渠道

Product concept, highlights and added value

Process innovation: choosing the 75 ℃ sterilization process of 15s，combined with micro filtration ceramic membrane sterilization. Lower temperature can effectively retain more active nutrients in milk. The filling method adopts the super clean filling line of PET bottle, so that the shelf life of the product can reach 15 days of refrigeration. Packaging innovation: Tetra Brik Aseptic Edge has the advantages of one-step cover opening, double-layer sealing and continuous fresh locking. Product standard innovation: Bright Dairy has conducted a lot of research and data accumulation on the active substances in milk, and applied for the enterprise standard for the detection method of three activity indexes of lactoferrin, immunoglobulin and lactoperoxidase, which will be applied in the process of product quality control.

Please briefly describe how your product communicates with consumers

Brightdairy Ubest mellow milk is a high quality and 15s shelf life product. By introducing automatic super clean filling line, imported RO concentration and MF ceramic membrane filtration and other equipments, the shelf life of fresh milk is extended from 7 days to 15 days, and more fresh nutrients such as immunoglobulin, lactoferrin and lactoperoxidase are guaranteed. Brightdairy Ubest ranks first in the sales of fresh milk in China from 2019 to 2020, which is a leading brand of high-quality fresh milk. Brightdairy promotes the high-quality development of China's dairy industry and the comprehensive upgrading of high-quality milk standards with R&D innovative product and advanced production technology, so as to the overall improvement of national nutrition and health level. Brightdairy Ubest mellow bring high-quality fresh milk products to citizens. Let more people feel delicious and healthy happiness.