Company Website

www.genben.love

Company Introduction

ɢeɴʙeɴ founded in Shanghai in 2021, it is a healthy food and beverage brand advocating a sustainable lifestyle. ɢeɴʙeɴ adhere to the use of global traceable high-quality raw materials, Clean formulas and environmentally friendly packaging. The brand draws inspiration from the wisdom of Oriental health preservation, integrates Chinese and Western super food raw materials, and works with professional nutritionists and herbal experts to design scientific formulas. Provide scientific, healthy and portable nutritional supplies for busy urbanites.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年12月

Target Consumer

25-40岁的繁忙都市人，喜欢运动，关注健康饮食人群，在乎配料表和产品科学严谨性，对生活方式有着自己的思考和追求，希望有更便捷的方式去解决健康问题。

Weight/Volume per Pack

18.2g

Price per Item

129/盒

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

线上渠道-天猫、官方微商城 线下渠道-hAo mArket、The Body Lab

Product concept, highlights and added value

This GLOWSHOT comes from the GENBEN Oriental plant extraction health drink series. The product is scientifically extracted and the 6 kinds of strictly traceable berry essence (such as aronia, black wolfberry, Acerola cherry, etc.) are condensed into a small bag, which is portable and suitable to melt with all temperatures instantly, instantly forming a cup of water rich in anthocyanins, vitamin C, dietary fiber and other nutrients with the light and sweet taste. In order to ensure the absolute safety of users' food, the raw material suppliers we cooperate with have comprehensive qualifications and complete raw material data; the formula is submitted to the third party for inspection. Meanwhile, it adopts a modern production system and has100000-level clean production workshops covering 12000 square meters. In addition, it has passed the key control points of HACCP system, quality prevention and control at all levels as well as the international authoritative food safety system certification. We have some certificates such as GMP, ISO9001, ISO22000, fscc22000, HACCP and other system certification certified by SGS. Our products mainly focus on urban beauties (continueyan, busy working women, fitness people, vegetarians and long-term healthcare product users). We boldly innovate in brand vision and packaging ideas, adopt contemporary fashion beauty design style, deeply think about the concept of sustainable environmentally friendly in packaging material selection and concept, and truly achieve a product that is just as friendly to humans and the earth.

Please briefly describe how your product communicates with consumers

Two years ago, the founders of GENBEN accidentally found that the existing functional foods contained a large number of chemical additives. Meanwhile, these products added many conceptual additions and ineffective ingredients for the "instant" body feeling and marketing selling point. With the transparency of network information and the youth of users of such products, a new generation of young people have new requirements for products. In order to solve the key points of existing products, we have established a professional self-research team, combining with the diet therapy of Western super plants and the traditional Chinese medicine theory of "homology of medicine and food", and taking "subtraction" as the core concept of products to create our products. For the sake of achieving the extremely clean, sufficient and effective formula standard, we continuously test and push it over again by modifying the formula and adjusting the production process. We always adhere to the natural source and pure formula to find the best balance between taste and health. The products mainly focus on urban busy people. In terms of brand vision and packaging ideas, we boldly innovate, adopt the contemporary fashion beauty design style, and deeply think about the concept of sustainable environmental protection in terms of packaging material selection and concept, so as to truly achieve a product that is eco-friendly to mankind and the earth. In 2021, Tmall's flagship store and official WeChat store launched their products. According to the target group of our brand positioning, they successively entered the Body Lab that is a high-end fitness chain store and hAo mArket that is a lifestyle buyer most frequented by urban people. We are promoting brand promotion in the channels of Xiaohongshu and WeChat official account, and conduct consumer advocacy to let them have a sustainable and healthy lifestyle.