Company Website

N/A

Company Introduction

With 22 years of rich production experience, it has combined with star dim sum masters of well-known offline restaurants to restore the classic taste of offline food to online. Making the speed point more exquisite and more distracted is the goal of the brand. The main force is to create a nutritional and healthy speed point suitable for the fast-paced life of modern young people.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年10月

Target Consumer

25-35岁已婚白领女性

Weight/Volume per Pack

240g

Price per Item

39.5/袋

Storage requirements

冷冻（-18℃）

Marketing Area

中国华东、华北、华南地区

Distribution Channels

天猫、京东、抖音、线下均有销售

Product concept, highlights and added value

1. The skin is as thin as paper. The shaomai skin is almost transparent. The filling inside is clearly visible and elastic. 2. The paper-skinned shaomai is not only thin, but also quite innovative in shape. It breaks the shape of traditional shaomai "shaped like a cup, with a round bottom, a narrow waist and a lace-like mouth". Instead, it's more of a soup bag or crystal bag shape. Round and beautiful, taking into account the north and south. 3. Its eating method is also very diverse. In addition to steaming, frying, and even microwave instant eating, it can be eaten in 1 minute, not to mention convenient! Steam: Remove from the back of the refrigerator without thawing. Add water and steam for about 5 minutes and you can eat it directly, which is fast and convenient. Frying: Pan frying is also good. Heat over medium to low heat until the siomai is hot and the bottom is browned. The fried siomai tastes more oily and fragrant, and the bottom is still a little crispy, which is very special. Microwave 1 minute ready-to-eat: This method is more suitable for office workers. It doesn't need to be thawed. The microwave can be heated on medium-high heat for 1 minute (to ensure the best taste, it is recommended that the number of microwave heating should not exceed 2 times). Hurrying in the morning can save a lot of time.

Please briefly describe how your product communicates with consumers

1. Traditional shumai has thick skin, especially quick-frozen food, which requires frozen preservation and transportation of pastry. As a result, the taste of the dough is hard when eaten, especially the special shape of shaomai, the top of which is thicker. This product improves the traditional shaomai, making the skin thinner and more elastic in taste. The translucent dough makes the siomai look more attractive. 2. The second is to investigate the customer's eating scene, how to cook faster and more conveniently without opening the fire. We specially developed this microwave-heated siomai, which can be eaten in 1 minute on high heat without defrosting.