Company Website

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Company Introduction

Chun Feng Shi Yang Ju was established in 2022, adhering to the original intention of keeping integrity and innovation and inheriting the quintessence of China, following the wisdom of medicine and food homology, that is, to eat and drink in a disciplined manner and nourish the five internal organs. It thoroughly explores the ancient recipes, integrates modern Chinese medicine science, innovates products that conform to the four seasons and are suitable for the physique of the Chinese people. Furthermore, the products are designed to meet young women's diverse food and nutrition needs and convey the lifestyle of keeping nourishing of life daily with food. Created a new form of medicine and food homology in Product, Brand, and Industry dimensions, Chun Feng Shi Yang Ju is trying to build a "New Chinese Food and Nutrition Aesthetics" to help more people achieve a healthy and wonderful life.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年4月

Target Consumer

25～35岁的都市女性，她们具有良好的养生意识，崇尚健康的生活方式，喜爱中国传统文化，生活工作在一线、新一线城市。她们年轻、时尚、关注自我，追求“健康”与“美”，乐于分享生活。

Weight/Volume per Pack

80g（8g*10包）

Price per Item

79.9元/盒

Storage requirements

常温储存

Marketing Area

中国大陆地区

Distribution Channels

线上、线下全渠道售卖

Product concept, highlights and added value

Chun Feng Shi Yang Ju strives to continuously explore and innovate in medicine and food homologous health food. As the first launched key product, Jin Ju Bo He Qing Chen Cha was initially designed to take the core demand of young women who need to refresh themselves in the morning. Derived from the medicine and food homology methodology and combined with classic recipes, this product was jointly developed by the top domestic traditional Chinese medicine scientific team. The team carefully selected authentic raw materials such as patchouli, mint, and corn silk to go with the moisturizing taste of kumquat mint, creating a sweet and refreshing feeling in the morning. In terms of packaging and marketing, it combines traditional Chinese culture with popular aesthetics among young people. For example, the product atmosphere names and promotional expressions such as Huan Qing Xiao, meaning calling for the morning, and Qinliang Juyun Qingxin Youshuang, meaning refreshing with the rhythm of kumquat, are taken from Chinese classical poems and presented in brush handwriting. Additionally, the logo font is inspired by the ridges of ancient buildings and Ana curves resembling the walking manners of ladies in the Tang Dynasty. Moreover, the outer packaging box simulates a medicine box with additional graphics representing Chinese classical cultures such as seals, window grilles, and Ruyi patterns. The packaging colors are mainly selected from traditional Chinese colors, using bright contrasting colors and more fashionable image processing methods to cater to young women's consumption aesthetics. Each bag is individually packaged, just like carrying a sea of ​​mint in a pocket.

Please briefly describe how your product communicates with consumers

The brand audience of Chun Feng Shi Yang Ju is the urban young female group. Therefore, the initial design of the product focuses on satisfying the needs of the target audience for both the functional and emotional aspects of healthy food: In terms of the functional aspect, young women generally have a certain degree of health distress under work and life pressure. Based on the homology of medicine and food methodology, we collaborate with a traditional Chinese medicine scientific team to develop products for highly differentiated demand and scenario, helping consumers obtain improved products. In terms of safety and trust, we select high-quality raw materials and top food manufacturers nationwide and focus on polishing the taste and portability of products. On the emotional side, we inherit traditional Chinese culture and advocate the lifestyle of nourishing life daily with food, aiming to establish a brand image matching users' values ​​and aesthetics; we strive to enhance users' experience by satisfying users' desire to explore new things and participate social networking.