Company Website

http://www.zhongjie1946.com/

Company Introduction

Zhongjie 1946 is affiliated to Shenyang Zhongjie Bingdian City Food Co., Ltd. Shenyang Zhongjie Bingdian City started in 1946 and is a time-honored enterprise in Liaoning , which is a protection project of intangible cultural heritage and a long-standing Chinese ice product brand with a long history. In the development of more than 70 years, it has continuously carried out technology and product innovation to ensure high-quality products and good brand competitiveness, which is also the origin of the brand name "Zhongjie 1946".

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年5月

Target Consumer

Z世代/颜值党/精英白领/精致妈妈 他们容易被新鲜事物吸引，并会主动猎奇。他们手机不离手，经常刷小红书/抖音/得物等新潮主流app，看到好物或新奇产品容易被种草，是购物行动派。他们喜欢在社交平台PO图点评，乐于在社交时分享自己淘到好物经验与喜悦

Weight/Volume per Pack

65g/个

Price per Item

29元/个（产品暂未上市，暂定零售价）

Storage requirements

冷冻（-18℃）

Marketing Area

全国区域

Distribution Channels

B类连锁/线上/流通渠道

Product concept, highlights and added value

Ice cream is a delicious food that can be enjoyed after being frozen. The special taste of the ingredients is displayed through the change of temperature. Temperature is the key to ice cream. Through insight, research and analysis, designers consider whether a product can increase the experience of enjoying the product through temperature changes. Through the change of temperature, the ice cream will slowly melt, and the taste will be softer. During this process, the container can also change and interact, which will definitely bring a new sense of experience. Designers integrate whimsy into product design, hoping to bring more surprises to consumers. The design of the spherical container of Magic Ball Ice Cream is inspired by colorful dream bubbles. Through exploration and development, it uses temperature-changing materials that can change color when exposed to cold. In the process of eating, when consumers just take it out of the freezer, the bottom of the product sphere package will have its own color. When the hand touches the temperature or the ice cream in the edible container decreases, the color of the bottom of the product sphere will gradually disappear. This is the origin of the sea salt wave slogan "eat the waves one by one". At the same time, the product design incorporates the elements of cute animals in the marine world, including three flavors to meet the needs of different consumers, each flavor is blended with sea salt, so that consumers feel like eating the taste of the sea. This series of products is perfect for sharing with friends and friends. Food-grade safe textured spheres are highly interesting and collectible for continuous multi-purpose use in life.

Please briefly describe how your product communicates with consumers

The Magic Ball Ice Cream series is mainly aimed at the young generation Z group who keep up with new trends, female consumers with romantic feelings and love of beauty and fashion, elite white-collar workers and exquisite mothers who love to pursue high-quality life. Grasp the preferences and pain points of the target consumer groups, and make interesting breakthroughs in styling and packaging. The design of the spherical container of Magic Ball Ice Cream is inspired by colorful dream bubbles. Through exploration and development, it uses temperature-changing materials that can change color when exposed to cold. Through the change of temperature, the ice cream will slowly melt and the taste will be softer. During this process, the container can also change and interact, bringing more surprises to consumers. At the same time, the product design incorporates the elements of cute animals in the marine world, and includes three flavors to meet the preferences of different consumers. Each flavor is blended with sea salt, making consumers feel like eating the taste of the sea.