Keepbring Internal organs maintenance series drinks_Keepbring_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Keepbring Internal organs maintenance series drinks

Beverage | Functional Drink

Keepbring

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Company Introduction

Keepbring was established in September 2020. It is a modern technology enterprise that is based on modern herbal medicine and provides consumers with functional herbal food and light health solutions. Its parent company, KEB Biotechnology, is a national high-tech enterprise and a key leading enterprise in the industrialization of agriculture and animal husbandry in Inner Mongolia Autonomous Region. It is also an important supplier of biological pharmaceutical and cosmetic raw materials in the European Union, North America, and other regions, with more than 20 years of industry experience. In May 2021, Keepbring products were launched and achieved impressive sales in the industry. In just six months, the company's total online sales exceeded tens of millions, and it has launched three series of nine products so far.

Product concept, highlights and added value

The function and properties of nearly 100 medicinal and edible Chinese herbal medicines were analyzed, and herbal medicines with the functions of nourishing the heart, protecting the liver, and nourishing the kidney were screened out. Chinese medicine masters were invited to confirm the formula.
In terms of the therapeutic effects of nourishing the heart, liver, and kidney, the formula added ingredients that can calm the nerves, detoxify (prevent alcoholic liver damage), and nourish Yin to achieve comprehensive care for the heart, liver, and kidney.
Natural fruit juice that is both medicinal and edible, such as loquat, was used to adjust the sweetness without adding sucrose, making it a low-calorie and nutritious option.
Liquid dosage form: modern extraction process fully dissolves the active ingredients for easy absorption. Compared to tea bags, the active ingredients cannot be fully dissolved; compared to tablets, digestion and absorption are slow, efficiency is low, and taste is poor; compared to traditional Chinese medicine, it requires boiling, takes a long time, and it is difficult to control the amount of consumption.
The product uses a small bottle package, making it easy to carry and use, with a simple and stylish design.
The combination of traditional medicinal and edible plants with modern herbal plants results in a synergistic effect: nourishing the heart includes nourishing blood and calming the nerves + Tonifying Qi + Activating blood circulation + Eliminating dampness; nourishing the liver includes regulating Qi and calming the liver + Detoxifying (improving alcoholic liver damage) + Protecting the liver (preventing hepatitis + inhibiting hepatocyte apoptosis); nourishing the kidney includes benefiting the kidneys and Tonifying Qi and nourishing blood + Nourishing Yin and nourishing blood + Resisting nephritis.
Innovation in care methods: The product combination follows the "seven-day rhythm", creating a 7-day care cycle for one organ, with 21 days

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Please briefly describe how your product communicates with consumers

The company has established a comprehensive consumer service system, transforming passive consultation into proactive service. It has established a 1V1 customer service model, starting from the daily needs of consumers, so that the relationship between the brand and the user is no longer just a transaction but a friendship. This service model has received widespread praise from customers.
In terms of product development, Kangyuebojian always adheres to the concept of natural and pure extraction, selecting high-quality herbs from around the world, innovating in formulation and products, and being supported by various patented technologies, leading the industry's development.The first domestically created bubble jelly drink without preservatives, caring for consumer health from the research and development end.
In terms of packaging design, it follows the concept of fashion simplicity and environmental friendliness. While insisting on not over-packaging, it allows consumers to understand the brand's desire and the natural and healthy concept conveyed to consumers through simple design, and also makes it more convenient to consume the products.

Product Images