Company Website

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Company Introduction

Yunnan Huatian Cui Brand Management Co., Ltd. was established on September 10, 2020. Our company mainly focuses on Product Research & Development, production and processing, and e-commerce
Marketing, brand sales, and supply chain management are integrated global operating companies. Based on the E32B2C management model, through self-operated and associated operations,
A brand management company that integrates online and offline business concepts with data operations.

Product concept, highlights and added value

Consumer Communication "Huatian Cui Coffee is committed to providing high-quality, healthy and outstanding coffee with a higher-end positioning; through the unique" take-out cup "shape bag design, it not only implies that it is closer to the quality of the store, but also makes the brand younger and more toned; The unique aesthetic packaging design makes every unpacking pleasing to the eye.
"Product Innovation Concept" combines oriental tea drinking with coffee with the concept of "tea base as a supplement, coffee as the main"; floral fragrance into tea, complementing each other, makes this cup of coffee more fresh and charming, and brings oriental tea that is more suitable for the taste of Chinese people. Coffee, inject the power to awaken the body and mind into life. Insist on making coffee with healthy and solid raw materials, no creamer and non-cane sugar, healthy; more than 17% of Arabica coffee and real milk are better in nutrition and flavor. As a new category, tea and coffee are unprecedented and have no experience to find; Huatian Cui's 3 CQI baristas have made tea and coffee complement each other after 2 years of failed R & D tests. Different from the high sugar content and creamer of traditional instant coffee, users are more healthy and assured every time they drink; flavored with tea, coffee is smoother and more colorful, and it is more in line with Chinese eating habits.
"Product Sensory Evaluation" Arabica coffee beans are made of solid materials, bringing a nutty and black fragrance; real milk has no creamer, enjoying a healthy and mellow feeling; unique tea and coffee modulation, enjoying the three flavors of coffee, milk and Chinese tea in one bite Feel the taste; smell the aroma of nuts before the entrance, taste the thickness of latte in the entrance, and feel the freshness of the tea base after the entrance, rich but not greasy, with complete color and fragrance.

Product Images

Please briefly describe how your product communicates with consumers

We pay great attention to users' decision-making when purchasing coffee, and develop products and marketing activities based on this. We pay attention to the fact that consumers' pursuit of health is firm and high, and instant coffee on the market usually contains non-dairy creamer, creamer and white granulated sugar, which is difficult to meet consumers' demand for health. For the sake of health, consumers choose more high-cost methods such as homemade or takeaway. We use real milk and Arabica coffee beans as raw materials, without creamer, non-dairy creamer and white granulated sugar. It well meets users' needs for health. At the same time, using freeze-drying technology to meet users' needs for low-cost coffee. Due to better raw materials and better technology, our products have milk foam and grease that other instant coffees do not have, which has opened a very large gap with competing products in terms of product sales. On the marketing side, milk foam and latte provide users who have bought instant coffee with a reason to choose high-quality and healthier coffee; at the same time, it also makes those who buy store coffee and homemade coffee more popular, The integration of Chinese tea has given coffee and Chinese people a better recognition foundation. Not only makes latte coffee smoother, but also provides more flavor choices.

Product Images

Ingredients List Photograph

Launch Date

2022-4

Target Consumer

Women aged 20 to 40 who have quality, health and taste requirements for coffee

Weight/Volume per Pack

160g

Price per Item

29元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce

Market Performance

Huatian Cui Cha Latte is a Yunnan origin coffee brand specializing in Chinese tea and coffee. From coffee beans to end products, it has mature industrial chain resources and supporting wholly-owned factories. Established in April 2022, obtained millions of dollars in angel round investment led by Qingshan Capital in April 2022; Officially put into operation in May 2022, from coffee beans to self owned factories to online sales; From May to October 2022, the cumulative sales revenue in six months exceeded ten million yuan, with a monthly sales growth rate of 50% and a product repurchase rate of over 30%. The product's online channel score remained at 4.99 points across the entire line; In November 2022, with the help of the "Double 11" shopping mentality, the monthly sales exceeded 10 million, becoming the top coffee brand of Tmall, Tiktok and other channels.